We were tasked with naming and branding a new product -a dual purpose wand for the eyebrows and lashes, made by FAE (Fair & Equal) Beauty.
We settled on the name 'BRASH,' and developed a digital campaign to launch and position the product.
The brand promotes unfiltered beauty products, made specifically for Indian skin tones. To emphasize this attitude, we carried on with a 'brash' (heh!) approach for social media, as well as print channels of communication.
Done at Whoa Mama Studio, Chennai.
